Authentic urban wear stands for style security and a modern look take up the largest share of the collection. The style is defined through its looks, which are leisure, sporty, natural and authentic. Contemporary urban style means fashion with a clear, explicit statement. The looks are self-assured, stylish, elegant, fashionable, contemporary-modern, less colorful and consist of selected material and a high degree of quality. College sports offers causal wear with sporty elements. The style characterizes itself through sportiness, refined washes as well as details in a college style, it's fresh and full of color, relaxed, comfortable and embodies the campus look. All three lifestyle worlds are not isolated from each other but are to be understood as part of the holistic and combinable collection concept .